Methods

Pix payments

Pix payments allow international digital merchants to reach millions of Brazilian consumers through instant, irrevocable bank transfers. Cardflo orchestrates these transactions, managing dynamic QR code generation and cross-border settlement to optimise the checkout experience in Latin America's largest market.

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Cardflo supports Pix, Brazil's instant payment system, allowing merchants to accept real-time payments directly from customer bank accounts. This integration provides access to a rapidly growing market, offering a secure and efficient transaction method that enhances conversion and reduces payment friction.

Accessing instant bank transfers via Cardflo's acquirer partners in Brazil boosts Pix payment approval rates and speeds up settlement. This directly enhances conversion and cash flow for merchants targeting the Brazilian market.

Pix payments overview

Pix is the instant payment infrastructure developed and managed by the Central Bank of Brazil, functioning as a real-time account-to-account transfer mechanism. Since its launch in late 2020, it has become a primary method for digital transactions in the Brazilian market, often displacing traditional credit card and boleto bancário volumes.

The system operates via a 24/7 technical framework, allowing users to initiate payments using a QR code, a dedicated Pix Key, or copy-and-paste codes. For merchants, Pix sits within the wider payment stack as an Alternative Payment Method that requires integration through an acquirer or PSP capable of facilitating Brazilian Reais (BRL) settlement.

This method bypasses traditional card scheme loops, potentially reducing the intermediary steps between customer authorisation and merchant settlement. Its adoption is driven by high mobile penetration and the mandates of the Brazilian financial regulatory environment, making it a critical component for any cross-border merchant targeting the South American region.

How pix payments works

  1. Payment initiation at Checkout

    When a customer selects Pix at the checkout, the merchant's gateway communicates with the Brazilian PSP to generate a unique QR code or a text-based Pix string. This payload contains the transaction value, expiry time, and receipt details necessary for the Central Bank's instant payment system to identify the specific order.

  2. Customer authentication and authorisation

    The customer opens their banking application and scans the QR code or pastes the string. They authenticate the transaction within their bank's secure environment, often using biometrics or a PIN. This bank-led authentication satisfies local security requirements and ensures the customer has sufficient funds in their account before proceeding.

  3. Real time fund transfer

    The Central Bank of Brazil's DICT (Identifier Cache Directory) validates the Pix Key, and the funds are moved instantly from the payer's account to the recipient's account. This transfer occurs within the SPI (Instant Payments System) infrastructure, ensuring the transaction is finalised and irrevocable in a matter of seconds.

  4. Notification and webhook confirmation

    Upon successful transfer, the Brazilian PSP sends an asynchronous notification to the merchant's gateway. The gateway then triggers a webhook to update the merchant's order management system, marking the transaction as paid and allowing for immediate digital delivery or physical fulfilment of the goods or services.

Why pix payments matters

Market Penetration in Brazil

Pix has achieved significant ubiquity across Brazil, reaching a large demographic that may not have access to international credit cards or who prefer to avoid debt instruments. For merchants, supporting Pix is often necessary to compete in the Brazilian e-commerce landscape, as it is frequently the preferred method for millions of active consumers who prioritise the speed and security of mobile banking transfers.

Lower Transactional Rejection Rates

Unlike card payments that may suffer from soft declines due to anti-fraud filters or credit limits, Pix transactions are push-payments initiated by the user. This flow generally results in higher successful authorisation rates. Because the customer must have the balance available to complete the transfer, the risk of non-payment or subsequent chargebacks related to 'insufficient funds' is fundamentally eliminated.

Pix payments use cases

Dynamic Pix checkout codes

Brazilian shoppers receive a dynamic Pix QR code carrying the exact order value and unique transaction reference, avoiding manual amount entry and ambiguous payment matching. Cardflo generates the code through its gateway orchestration and relays confirmed payment status to the merchant’s order system before fulfilment begins.

Static Pix key reconciliation

Merchants displaying a reusable static Pix key may receive transfers without an order-specific reference, making payer identification and ledger reconciliation difficult. Cardflo helps structure the collection workflow, capture available transaction identifiers and route confirmation data into reporting so finance teams can investigate unmatched receipts.

Mobile Pix app handoff

Brazilian consumers shopping on mobile need to move from checkout into their banking application without scanning a QR code shown on the same device. Cardflo supports copy-and-paste Pix payment strings and app-compatible handoff flows, then returns the payment confirmation to the merchant’s checkout and fulfilment systems.

Pix payments by the numbers

85–95%
Average Authorisation Rate

This reflects the typical success range for push-payments in Brazil where funds are verified instantly, compared to lower rates for international card processing.

<10s
Settlement Speed

This refers to the industry-standard time for the Central Bank of Brazil to move funds between participating financial institutions within the SPI network.

30–50%
Cost Reduction Potential

Merchants often observe this range of reduction in processing fees when shifting volume from domestic credit cards to Pix, depending on their existing interchange profile.

Methodology: these figures are illustrative ranges drawn from published industry data and observed merchant cohorts, not guarantees. Actual results depend on your risk profile, card mix, geography and acquiring setup, and are confirmed only in your own pricing and approval terms.

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What you get with Pix payments

  • Instant clearing and settlement of Brazilian Reais via the Central Bank's SPI infrastructure.
  • Support for dynamic QR codes and Copy and Paste Pix strings at checkout.
  • Elimination of chargeback risk due to the irrevocable nature of push-payment bank transfers.
  • High authorisation rates compared to traditional credit card processing in the Brazilian market.
  • Significant reduction in transaction costs by bypassing international card scheme interchange and fees.
  • Improved conversion by catering to the preferred payment method of over 140 million Brazilians.
  • Support for both mobile-first and desktop-based checkout flows via secure QR authentication.
  • Integration with local KYC and AML protocols through established Brazilian financial institution partnerships.
  • Real-time payment status updates via robust webhook notifications for automated order fulfilment.
  • Full compatibility with Brazilian regulatory standards and LGPD data protection requirements.
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Questions about Pix payments

How does Pix compare to credit card interchange fees in Brazil?

Pix transactions generally carry lower costs than credit card payments because they do not attract scheme fees or the high interchange rates typical of the Brazilian market.

While credit cards may have interchange rates tiered by card type and issuer, Pix is a direct bank transfer system. Merchants typically pay a fixed fee or a smaller percentage to their PSP for facilitating the collection and settlement.

This makes Pix a cost-effective alternative for high-volume transactions where margin preservation is a priority, though merchants must still account for FX costs if settling cross-border.

Can a Pix payment be disputed or the subject of a chargeback?

Unlike card payments, Pix does not have a native chargeback mechanism. Transactions are definitive and irrevocable once authorised by the payer.

While the Central Bank has introduced the Special Refund Mechanism (Med de Devolução) for cases of proven fraud or technical error, this is not a standard consumer dispute tool for 'goods not received' as seen in card schemes.

Merchants are generally protected from the financial liability associated with friendly fraud, though they must still maintain their own refund policies to ensure customer satisfaction.

What is the typical settlement timeframe for international merchants using Pix?

While the transfer from the payer to the local collector happens in seconds, the settlement to an international merchant depends on the PSP's specific terms. Typically, funds are collected locally in BRL and then converted to the merchant's base currency, such as USD or EUR.

Settlement usually occurs within a few business days (e. g. , T+2 or T+3), which is still considerably faster than the T+30 cycle common for domestic Brazilian credit card processing. Merchants should check their specific agreement for exact clearing times and FX markups.

Is 3D Secure required for Pix transactions?

No, 3D Secure is a protocol specific to card-based transactions (Visa, Mastercard, etc.) Pix uses its own authentication layer mediated by the customer's banking app.

Because the user must log in to their bank and authorise the transfer using their existing security credentials (such as MFA or biometrics), it provides a level of security comparable to or exceeding SCA requirements in other jurisdictions.

This reduces the friction of extra passwords or redirections often associated with card-based 3DS flows.

How does Pix handle currency conversion for cross-border retailers?

For a merchant based outside Brazil, the checkout displays the price in BRL. The Pix infrastructure processes the local currency.

The gateway or PSP facilitating the transaction manages the FX conversion. The merchant receives their settlement in their chosen functional currency.

The exchange rate is usually determined at the time of the transaction or according to a daily rate set by the acquirer. It is essential for merchants to analyse the spread and any associated FX fees to understand the total cost of acceptance.

What data is required from the consumer to complete a Pix payment?

To initiate a Pix payment, the consumer typically only needs to provide their CPF (Brazilian tax ID) or name at the point of checkout, depending on the merchant's KYB/AML requirements.

The actual payment is performed by scanning a QR code or using a Pix key entry.

This minimal data entry at the checkout stage reduces cart abandonment, as the customer does not need to manually enter long card numbers, expiry dates, or CVV codes, which are prone to manual error.

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