Payment uplift calculator

Estimate the revenue you're leaving on the table.

See a defensible range for your approval-rate uplift and recovered revenue when you move onto our acquirer partner network.

Your setup

Indicative estimate only. Cardflo places merchants with acquirer partners and never guarantees issuer decisions.

Recovered revenue
£126,000 – £300,000/ year
Approval rate lifts by 2.10 to 5.00 percentage points, from 85.00% to a range of 87.10% to 90.00%.
Uplift by lever
Multi-acquirer routing
+1.20pp – +2.80pp
Smart retries
+0.60pp – +1.40pp
3DS exemption handling
+0.30pp – +0.80pp
Assumptions: current approval 85.00%, ceiling capped at 98.00% for your vertical, monthly volume £500,000.
Directional estimate based on typical outcomes across our acquirer partner network. Cardflo is not an acquirer; actual results depend on the approving bank.
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Approval rate is worth more than pricing for most merchants. A one percentage point lift in card approval on £10m of GMV recovers £100k in gross revenue with zero customer acquisition cost. The calculator models where that lift comes from and how much of it Cardflo's stack can realistically deliver.

Where uplift actually comes from

Intelligent routing

Route each transaction to the acquirer most likely to approve it, based on BIN, MCC, amount, currency and time of day. Typical uplift is 1 to 3 percentage points on merchants with only one acquirer, higher for cross-border traffic that hits domestic acquirer preferences.

Retry logic

Not every decline is final. Soft declines (insufficient funds, do-not-honour, temporary issuer issue) can be retried, sometimes on the same acquirer, sometimes on a different one. Well-tuned retries recover 5 to 15 percent of soft declines. Subscriptions benefit most.

3DS optimisation

Dynamic 3DS exempts low-risk transactions from the challenge under PSD2, which recovers the 10 to 25 percent of transactions that would otherwise abandon at the challenge screen. Requires an acquirer that supports 3DS 2.2 and a merchant with a decent fraud posture.

Common questions

How realistic is a 5 percent uplift?

Very. Most merchants running on a single acquirer with no retry logic see 3 to 7 percentage points of recoverable approval rate in year one on Cardflo. Merchants already on multi-acquirer see smaller lifts (0.5 to 2 pp) but still material at £5m+ GMV.

What's the difference between soft and hard declines?

Hard declines are final (stolen card, invalid card number, closed account). Retrying doesn't help and can hurt fraud scoring. Soft declines are transient (insufficient funds, temporary do-not-honour, issuer timeout). Roughly 60 percent of declines by volume are soft.

Does 3DS optimisation increase fraud?

If you dial it correctly, no. Dynamic 3DS applies exemptions to low-risk traffic only, based on your live fraud score. High-risk traffic still challenges. Merchants who set thresholds too aggressively do see fraud lifts, which is why the router runs the risk model, not your ops team.

How quickly does uplift show up?

Routing gains are instant on day one of go-live. Retry logic needs 30 days of history to tune per-issuer. 3DS optimisation takes 60 to 90 days for the risk model to calibrate on your specific traffic. Full uplift is realised by month four for most merchants.
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Ready to improve your payments setup?

Tell us about your business. We'll match you with the right acquiring partners and the right route, typically inside a week.