The industries we support

Built for the verticals other PSPs avoid.

Cardflo accepts high-risk and mainstream merchants alike. Find your category below, or talk to us if you don't see it.

High-risk

Ecommerce

Subscriptions

Digital

Adult

Dating

Gaming

Travel

Health

Education

Finance

Services

Regions

Acquirers do not price businesses, they price categories. The MCC on your account, the refund pattern of your vertical and the delivery gap between payment and fulfilment decide who will underwrite you, what reserve they ask for and what you pay per transaction. These pages set out how each sector is actually assessed: the underwriting questions that come up, the dispute reason codes that dominate, and the routing and acceptance choices that move approval rates in that specific vertical.

How acquirers read your sector

Delivery gap

The time between taking payment and delivering the service is the single biggest driver of perceived risk. Same-day retail is straightforward; travel booked eight months ahead, annual memberships and pre-orders all create future liability the acquirer may have to cover, which shows up as a rolling reserve rather than a decline.

Refund and dispute pattern

Fashion runs high refunds with low disputes; digital goods run the reverse. Underwriters look at the ratio between the two, because a low refund rate paired with rising chargebacks suggests customers cannot reach you, and that is the pattern that triggers monitoring programmes.

Regulatory surface

Gambling, financial services, nutraceuticals, adult and CBD each carry licensing, advertising and jurisdictional rules that the acquirer inherits by association. Getting the documentation in order before applying is usually the difference between a two-week approval and a decline.

Ticket size and frequency

A high-frequency, low-ticket business is priced on per-transaction fees and fraud velocity. A low-frequency, high-ticket business is priced on interchange percentage and dispute exposure. The same headline rate can be a good deal for one and a poor one for the other.

Channel mix

Card-not-present traffic carries higher interchange and higher fraud liability than card-present, and the mix varies enormously by sector. Where a vertical is moving online quickly, the payment setup usually needs revisiting well before the merchant thinks it does.

Geography of the customer base

Selling into several countries from a single acquirer means paying cross-border assessments on a growing share of traffic. Most sectors reach a point where a domestic acquirer in the second or third largest market pays for itself within a quarter.

Common questions

My business spans two of these categories. Which one applies?

The MCC follows the dominant revenue line, not the broadest description of what you do. Where two lines are genuinely material and carry different risk profiles, the cleaner answer is usually separate MIDs, one per line, so a dispute pattern in the riskier business does not contaminate the pricing or the ratios of the safer one. Splitting also gives you a real fallback: if one MID goes under review, the other keeps trading.

Is a high-risk classification permanent?

No. Classification is a function of the MCC plus your own performance history, and the second part is within your control. Twelve months of chargeback ratios under half a percent, stable refund behaviour and predictable volume change the conversation materially. Reserves get stepped down, margin gets renegotiated and additional acquirers become willing to quote. The category stays the same; the price attached to it does not.

Do I need a different acquirer for every market I sell into?

Not at the start. One acquirer covering your home market and the surrounding region is the right setup for most merchants until cross-border volume in a specific country becomes significant. At that point a domestic acquirer in that country typically improves approval rates by several percentage points and removes the cross-border assessment, and orchestration means adding it is a routing change rather than a rebuild.

What should I have ready before applying in a regulated sector?

Current licences where the activity requires them, twelve months of processing statements if you have history, management or audited accounts, ownership and UBO documentation, and a website whose refund, cancellation and terms pages match what you actually do. Marketing claims are checked as closely as financials in regulated verticals, so it is worth reviewing landing pages against the acquirer's advertising standards before, rather than after, the application goes in.
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