Direct Marketing — Continuity / Subscription Merchant
Continuity, subscription and book-club merchants.
What MCC 5968 covers
Merchant Category Code 5968 is the ISO 18245 identifier used by the card networks for direct marketing — continuity / subscription merchant. Acquirers, issuers and regulators use this code to set interchange, scheme fees, fraud rules and reporting categories for every transaction your business processes.
Continuity, subscription and book-club merchants. Choosing the right MCC is critical: an incorrect code can lead to higher interchange, surcharges, or, in regulated categories, declined transactions and account holds.
How Cardflo handles MCC 5968
- Underwriting with acquirers that actively board MCC 5968 businesses in your region.
- Interchange-optimised pricing benchmarked monthly against your effective rate.
- Multi-acquirer redundancy so a single decline policy never takes you offline.
- Smart routing that scores each transaction by BIN, geography and live approval rate.
- Dedicated onboarding and account management, not a ticket queue.
Common questions
What is MCC 5968?
MCC 5968 identifies direct marketing — continuity / subscription merchant. Continuity, subscription and book-club merchants.
Does Cardflo accept MCC 5968 merchants?
Yes, MCC 5968 sits within our supported categories. We can usually return indicative pricing within one business day.
How long does onboarding take?
Most low-to-medium-risk MCCs are boarded inside a week. Regulated and higher-risk MCCs typically take 2–4 weeks depending on documentation.
Other MCCs in Miscellaneous Stores
Ready for velocity?
Tell us about your business. We'll match you with the right acquiring partners and the right route, typically inside a week.