Cardflo

Cards

Issuer

The bank that issues a payment card to a cardholder and authorises or declines transactions on it.

Issuers underwrite the cardholder, fund authorisations, set credit limits, run fraud models on inbound auth requests, and own the customer relationship. When a transaction is declined, it's almost always the issuer (not the acquirer or merchant) saying no, usually for fraud, balance, or risk reasons.

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